Matsuyama, Ehime · Food
Where to Eat in Matsuyama: Tai-meshi, Botchan Dango and Mikan Juice
10 places to eat · checked October 22, 2026
10 places to eat in Matsuyama, by what you eat
Hours, prices and access checked against each place's own page on October 22, 2026. They change; check before you go.
1Matsuyama Tai-meshi Akiyoshi, Dogo松山鯛めし 秋嘉 道後店
Tai-meshi, Matsuyama style · Dogo Onsen
Matsuyama-style tai-meshi: wild sea bream cooked with the rice in a clay pot, one pot at a time. You eat it plain first, then with condiments, then with broth poured over like ochazuke. The restaurant closes for the day if the sea bream sells out.
Tai-meshi, Matsuyama style (cooked).
- Access
- About 1 minute on foot from Dogo Onsen tram stop: 2nd floor of the Eight One building, on the left just inside the arcade.
- Hours
- 11:00–15:00 (last order 14:30), 17:00–21:00 (last order 20:30); open over the New Year
- Closed on
- Wednesdays
- Price
- Takeout bento ¥1,300; children's set ¥750
2Kadoya Dogo Ekimaeかどや 道後駅前店
Tai-meshi, Uwajima style · Dogo Onsen
Uwajima-style tai-meshi made with Date sea bream: thin slices of raw fish mixed with the house sauce and egg and poured over rice. The menu also lists Uwajima jakoten (fried fish-paste cake) and Matsuyama chicken karaage.
Tai-meshi, Uwajima style (raw), and jakoten.
- Access
- 6-12-2 Dogo-Yunomachi; the branch name means 'in front of Dogo Onsen Station'.
- Hours
- 11:00–14:30 (last order 14:00), 17:00–21:00 (last order 20:30); 31 December lunch only
- Closed on
- 1 January. The Dogo Onsen area guide also lists Mondays (Tuesday when Monday is a holiday); Kadoya's own shop list does not
3Gansui (main shop, Okaido)丸水 本店（大街道）
Tai-meshi, Uwajima style · City centre (Okaido)
A restaurant built around Uwajima tai-meshi, with its main shop on Okaido and a second shop inside the Dogo shopping arcade (13-10 Dogo-Yunomachi, closed Wednesdays). It closes when the sea bream sells out.
- Access
- 3-7-8 Okaido, in the city centre.
- Hours
- 11:00–15:00 (last order 14:30), 17:00–20:30 (last order 20:00). Dogo shop: dinner to 21:00 (last order 20:30)
- Closed on
- No fixed closing day (irregular)
4Tai-meshi Kadoya, Ropeway Street鯛めしかどや ロープウェー街店
Tai-meshi · City centre (Okaido)
Kadoya's tai-meshi shop on Ropeway Street (Ropeway-gai) in Okaido, open from lunch to evening without a break. Kadoya's shop list does not say which style each branch serves.
- Access
- Green Forest Sakanoue 1F, 3-7-4 Okaido.
- Hours
- 11:00–20:30 (last order 20:00)
- Closed on
- 1 January
5Tsuboya Kashihoつぼや菓子舗
Botchan dango · Dogo Onsen
A dango shop founded in 1883 that the Dogo Onsen area guide names as the birthplace of Botchan dango, and the model for the dango shop in Natsume Soseki's novel Botchan. Four seats for eating in.
Botchan dango.
- Access
- About 2 minutes on foot from Dogo Onsen tram stop (14-23 Dogo-Yunomachi). No parking.
- Hours
- 9:30–18:00
- Closed on
- Tuesdays (the following Wednesday when Tuesday is a holiday); temporary closures posted on Instagram
- Price
- Boxes from 2 pieces ¥280 to 20 pieces ¥2,800 (¥140 a piece)
6my botchan dango 3◯my botchan dango 3◯
Botchan dango · Dogo Onsen
A shop where you put together your own Botchan dango: the Matsuyama sweet of three gyuhi balls wrapped in bean paste on one skewer.
- Access
- 6-15 Dogo-Yunomachi.
- Hours
- Weekdays and Sundays 9:00–19:00; Saturdays and public holidays 9:00–21:00
- Closed on
- No regular closing day
710FACTORY Matsuyama main shop10FACTORY 松山本店
Mikan juice · City centre (Okaido)
The main shop of 10FACTORY, a mikan juice specialist working with Ehime citrus.
Mikan juice and citrus.
- Access
- 3-2-25 Okaido.
- Hours
- 9:30–19:00 (last order 18:00)
- Closed on
- No closing day
810FACTORY Dogo10FACTORY 道後店
Mikan juice · Dogo Onsen
Ehime citrus products, with an eat-in space serving juice, gelato and mikan beer. Fresh-squeezed juice is seasonal: the shop has posted that last season's has ended and will return next mikan season (last season used Unshu mikan, Kanpei, Shiranui, Haruka and Kawachi bankan, among others).
- Access
- 1F, 12-34 Dogo-Yunomachi.
- Hours
- 9:00–21:00 (last order 20:00)
- Closed on
- No closing day
9Ehime Kajitsu Club Mikan no Ki愛媛果実倶楽部 みかんの木
Citrus shop · Dogo Onsen
An Ehime citrus shop selling fruit and citrus products, open until 22:00. Its iyokan gelato is the shop's own product.
- Access
- 13-15 Dogo-Yunomachi.
- Hours
- 8:30–22:00
- Closed on
- Open every day
10Orange BAR, Matsuyama Airportオレンジバー（松山空港）
Mikan juice · Matsuyama Airport
The airport counter behind its 'mikan juice from a tap', squeezing seasonal citrus on the spot.
- Access
- Matsuyama Airport terminal, 1st floor.
- Hours
- 8:00–19:15 (the airport notes details may change)
Good to know
Matsuyama has two tai-meshi. The Matsuyama style cooks the sea bream with the rice in a clay pot; the Uwajima style puts slices of raw sea bream, mixed with sauce and egg, over hot rice. In Dogo you can try both within a short walk: Akiyoshi for the cooked style, Kadoya Dogo Ekimae for the raw one.
Botchan dango, three dango on one skewer, are a Matsuyama sweet; Tsuboya, founded in 1883, is named as where they began. For mikan, 10FACTORY has shops on Okaido and in Dogo, and Orange BAR at Matsuyama Airport squeezes seasonal citrus. Fresh-squeezed mikan juice depends on the citrus season.
Akiyoshi and Gansui close for the day when the sea bream sells out, and most tai-meshi shops here take a break between lunch and dinner. Akiyoshi closes on Wednesdays and Tsuboya on Tuesdays.
What you eat, where, and until when
The places above by dish. Times are last orders where the shop gives them.
| What you eat | Where on this list | Area | Open until |
|---|---|---|---|
| Tai-meshi, Matsuyama style (sea bream cooked with the rice) | Akiyoshi | Dogo Onsen | Last order 20:30 · closed Wednesdays |
| Tai-meshi, Uwajima style (raw sea bream, sauce and egg over rice) | Kadoya Dogo Ekimae · Gansui | Dogo Onsen · Okaido | Last order 20:30 · last order 20:00 |
| Tai-meshi without an afternoon break | Kadoya Ropeway Street | Okaido | Last order 20:00 |
| Botchan dango | Tsuboya · my botchan dango 3◯ | Dogo Onsen | 18:00 · 19:00 (21:00 Saturdays and holidays) |
| Mikan juice and citrus | 10FACTORY (two shops) · Mikan no Ki · Orange BAR | Okaido · Dogo Onsen · Airport | 19:00 · 21:00 · 22:00 · 19:15 |
By kind of trip
Both tai-meshi styles in Dogo
Akiyoshi serves the cooked Matsuyama style; Kadoya Dogo Ekimae serves the raw Uwajima style, with jakoten on the same menu. Both stop taking orders at 20:30.
Near the castle and Okaido
These are on Okaido, the tram stop for the castle ropeway. Kadoya on Ropeway Street serves through the afternoon.
Gansui (main shop, Okaido) · Tai-meshi Kadoya, Ropeway Street · 10FACTORY Matsuyama main shop
Sweets after the bath
Tsuboya closes at 18:00 and has four seats; my botchan dango 3◯ stays open to 21:00 on Saturdays and holidays; Mikan no Ki is open until 22:00.
Tsuboya Kashiho · my botchan dango 3◯ · Ehime Kajitsu Club Mikan no Ki
Mikan juice
10FACTORY Dogo serves juice, gelato and mikan beer until 21:00. Orange BAR on the airport's 1st floor squeezes seasonal citrus, 8:00–19:15.
10FACTORY Dogo · 10FACTORY Matsuyama main shop · Orange BAR, Matsuyama Airport
Questions
What is the difference between Matsuyama and Uwajima tai-meshi?
Matsuyama-style tai-meshi cooks the sea bream with the rice; at Akiyoshi it is made in a clay pot and finished with broth like ochazuke. Uwajima-style tai-meshi is raw: at Kadoya, thin slices of sea bream are mixed with the house sauce and egg and poured over rice.
Where can I eat Botchan dango in Dogo?
Tsuboya Kashiho, founded in 1883, sells boxes from 2 pieces (¥280) and has four seats; it is open 9:30–18:00 and closed on Tuesdays. my botchan dango 3◯ lets you put together your own and is open until 19:00, or 21:00 on Saturdays and holidays.
Can I get fresh mikan juice all year?
Not always freshly squeezed. 10FACTORY Dogo has posted that last season's fresh-squeezed juice has ended and will return next mikan season. Orange BAR at Matsuyama Airport squeezes seasonal citrus on the spot.
Where can I eat jakoten?
Kadoya Dogo Ekimae lists Uwajima jakoten, a fried fish-paste cake, on the same menu as its Uwajima-style tai-meshi.